Publication: 26.03.2021

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Dear friends, as part of the “Fashion Girls in Business” project on March 18 and 25, 2021 the trainer Assel Kozhakova held training seminars on the basics of entrepreneurship in the areas of SMM marketing and marketing communications for female students of Nur-Sultan colleges who are studying in the field of sewing/manufacturing and modeling.

During the first lesson, Asel Kozhakova presented the basics of marketing, 7P marketing, creating a marketing company, and also introduced the project participants with the concept of “post-covid world-digital world”.

In the second lesson, the trainer talked about how to make “business packaging”, i.e. what is a “brand”, how to create a business name, shared with life hacks, secrets and useful services for creating websites and logos.

We remind you that the social project “Fashion Girls in Business” is implemented in partnership with the program “American Corners” of the US Embassy in Nur-Sultan and Civil Initiatives Support Center.

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Asel Kozhakova is the founder and CEO of the marketing communications service Red Point Kazakhstan. She is a holder of the Chartered Marketer degree (Strategic Marketing) Chartered Institute of Marketing and Digital Marketing (Columbia Business School). She has more than 17 years of work experience in the corporate sector, i.e. Coca-Cola, Microsoft, General Motors, Beeline, EXPO 2017 Astana.