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Young girls created their own fashion brands

The first series of trainings on the course “Basics of Entrepreneurship: SMM Marketing and Communication” within the framework of the “Fashion Girls in Business” project has been successfully completed in Nur-Sultan.

During the ” Basics of Entrepreneurship: SMM Marketing and Communication” training session, participants presented their brands, including logos and websites as part of practical tasks. New creative brands such as “Shine”, “Tyime”, “In season” were presented, which Asel Kozhakova, the course trainer, founder and CEO of the marketing communications service Red Point Kazakhstan, praised for their creativity and provided recommendations for improving.

In the last two classes on March 31 and April 1, the participants engaged in an in-depth study of social networks and the target audience, sorted out the questions on the correct compilation of a portrait of a potential client. At the same time, the trainer of the course helped the participants explore the types of communication and preparation of interesting content to promote their brands. For this, the participants got acquainted with useful marketing tools for creating photo and video materials, business development, etc. At the end of the course, trainer Asel Kozhakova gave parting words and motivation to the girls to further launch their brands.

Starting next week, training will begin on the course ” Basics of Entrepreneurship: Business Planning and Sales”, the trainer of which is the founder of the social corporation “Green TAL” LLP, Emin Askerov.

To remind you, the Fashion Girls in Business social project is being implemented by the Civil Initiatives Support Center in partnership with the American Corners program of the US Embassy in Nur-Sultan.